Mercadona, Spain’s leading supermarket chain, invests €150 toward price cuts
Credit: Shutterstock
Mercadona has once again spent €150 million to cut prices, showing their commitment to support their customers, who they refer to as “The Bosses”.
Both online and in physical stores Mercadona is reducing its prices, bringing the total number of products reduced in 2024 up to 1,000.
A large investment
The company is allocating €150 million to optimisations, which will allow customers to continue to benefit from the price reductions without affecting quality.
Mercadona claims customers should “see savings of up to €150 a year in their shopping basket”.
In 2023, according to Statista, Mercadona was the leading supermarket chain in Spain, with over one-quarter of the country’s market share.
Customers are priority number one
In Mercadona s report from the same year, they claimed “Listening to the “Bosses” has been the main driving force behind our progress in 2023. As a result of this listening, the company has reduced the cost of the Shopping Trolley Menu, maintaining its conclusive quality, which has led to more customers visiting our stores and buying more”.
Jose Manuel Burguera, the Pricing Strategy Director, highlights the work being done by its purchasing departments, specialist suppliers and inter-suppliers, stating they are working hard “to translate cost-price reductions into recommended-retail price reductions so the customer can benefit as soon as possible”
Cost of living in Spain
A big reason for many people deciding to move to Spain is the affordability. According to Numbeo’s Index, Spain’s cost of living (without rent) is 22.6% cheaper than in the UK, and renting a property in Spain is 33.3% cheaper than in the UK.
The Cost of Living Overseas Index, along with Property Guides, published a report in which they compared living expenses across 13 countries to those in the UK, including Spain, France, Italy, Portugal, Cyprus, Greece, Ireland, Germany, USA, Canada, Australia and New Zealand.
The report showed Spain has the lowest cost of living among the countries evaluated. For example, a shopping basket that would set you back approximately €2,323 in the UK costs roughly €1,500 in Spain.
Residents feel the effects
Billie Lister, originally from New Zealand now living in Spain, told the Euro Weekly News, “Household bills and public transport are really reasonable in Spain, however, food seems to be going up, especially for those in resort areas.”
Mercadona’s efforts towards more affordable groceries for families will greatly benefit expatriates who are now residents in Spain, and further reduce the cost of living for those who shop there.
Sign up for personalised news
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our
Privacy Policy for more information about our privacy practices.
Originally from the UK, Harry Sinclair is a journalist and freelance writer based in Almeria covering local stories and international news, with a keen interest in arts and culture. If you have a news story please feel free to get in touch at [email protected].
Leave a comment Cancel reply
Your email address will not be published. Required fields are marked *
Known as the PEOPLE’S PAPER, Euro Weekly News is the leading English language newspaper in Spain. And it’s FREE!
Covering the Costa del Sol, Costa Blanca, Almeria, Axarquia, Mallorca and beyond, EWN supports and inspires the individuals, neighbourhoods, and communities we serve, by delivering news with a social conscience. Whether it’s local news in Spain, UK news or international stories, we are proud to be the voice for the expat communities who now call Spain home.
With around half a million print readers a week and over 1.5 million web views per month, EWN has the biggest readership of any English language newspaper in Spain. The paper prints over 150 news stories a week with many hundreds more on the web – no one else even comes close.
Our publication has won numerous awards over the last 25 years including Best Free Newspaper of the Year (Premios AEEPP), Company of the Year (Costa del Sol Business Awards) and Collaboration with Foreigners honours (Mijas Town Hall). All of this comes at ZERO cost to our readers. All our print and online content always has been and always will be FREE OF CHARGE.
Sign up for personalised news
Subscribe to our Euro Weekly News alerts to get the latest stories into your inbox!
By signing up, you will create a Euro Weekly News account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.
Close
