By Adam Woodward •
Published: 30 Nov 2024 • 23:45
• 1 minute read
Marbella City Council is launching a promotional campaign in New York from December 2 to 8, aiming to attract American tourists and strengthen ties with the US market.
The initiative, part of the Plan of Grandes Ciudades de Andalusia, will feature ads on screens in Times Square and the Hudson Yards shopping centre. The goal is to gain American visitors and strengthen ties with the US market.
Visitor data shows a clear growth of tourists from the United States, who have some considerable purchasing power and travel throughout the year, not just in summer. The initiative will be supported by a dozen local entrepreneurs in the hotel and gastronomic sectors.
The video projections will be on screens every 100 seconds and last 10 seconds, while in Hudson Yards, they will appear on 59 screens every three minutes and last 15 seconds. An event organised with real estate agencies and tour operators will take place on December 3, with representatives from the US travel industry and diplomatic corps attending.
Since the Solheim Cup in 2023, North Americans, both from the United States and Canada, have been increasing interested in Marbella, indicating an attraction for investment focused on the high-end real estate sector. The event will begin with a presentation by the mayor, Ángeles Muñoz, followed by videos screened with images of the city and twelve establishments supporting the action.
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