By Anna Ellis •
Updated: 26 Nov 2024 • 18:06 • 1 minute read
The French wine industry may face challenges under Donald Trump’s potential second term due to his protectionist trade policies.
A new general tariff of 10-20 per cent on all non-American imports has been proposed, marking a shift from the previous 25 per cent tax that targeted specific EU countries from 2019 to 2021.
That earlier tax caused a 40 per cent drop in French wine sales to the U.S. and losses of around €600 million.
Sensitive to Competition
A 10 per cent tariff would likely have a limited impact, as intermediaries in the supply chain could absorb much of the cost, minimising price increases for American consumers. However, a 20 per cent tariff would raise prices significantly, particularly for entry-level and mid-range wines, which are more sensitive to competition.
American wines stand to gain the most from these tariffs, as they would remain untaxed and potentially capture a larger market share. While the wine sector is not a primary focus of Trump’s protectionist agenda, which prioritises industrial production, the threat of de-globalisation is growing.
Access to key markets like Russia and China remains limited, adding to the uncertainty for French exporters.
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Originally from Derbyshire, UK, Anna has lived in the middle of nowhere on the Costa Blanca for 20 years.
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