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The situation:
I'm a Division Sales and Marketing Director of a national consumer products company. In order for my sales force to compete effectively and meet performance goals, I need to quickly and continually arm them with the most accurate and timely market intelligence and promotional strategy.
The solution:
ClickIQ's automated project management solution - the IQPortal - helps companies reduce the time it takes to plan and execute market research initiatives from weeks to days…and sometimes even hours. More importantly, ClickIQ allows you to more effectively match your panelists' attributes and preferences with your existing market segmentation blueprints to sharpen the accuracy and "street value" of collected data.
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