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PrivateIQ Case Studies:
Case Study:
PrivateIQ Panel sharpens insight, cuts cost by 50%
ClickIQ demystifies the proprietary panel

Many times, companies require a highly specialized panel in order to garner the most accurate information relative to their specific market segmentation blueprints and promotional practices. When those situations arise, ClickIQ demystifies the often cumbersome, confusing, and expensive process of establishing and maintaining effective proprietary panel groups by offering PrivateIQ Panel Solutions. This turnkey, web-based tool helps businesses:
  • Streamline panel recruitment and qualification
  • Cultivate more precise and timely panelist attributes
  • Simplify panel communications and incentive fulfillment
  • Leverage a single panel for multiple projects
In doing so, the PrivateIQ Panel allows companies to drastically reduce individual project costs, exponentially improve turn-around time, and reach the most exact representation of their target markets. The result? Less money. Less time. Better accuracy. More agility.

PrivateIQ Panel Solutions automate and improve all aspects of proprietary panel administration including recruitment, on going management and access. What's more, all information obtained through the PrivateIQ Panel solution can be easily integrated into the IQPortal for automated project planning, data collection, and analysis.

Panel Recruitment
Panel Management
Panel Access


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Panel Recruitment
  • Organization of panel targets
    • Customer lists
    • CRM database
    • Industry/association memberships
  • Multi-channel recruiting (phone, email, etc.)
  • Customized enrollment/registration process
  • Initial qualification profiling
Panel Management
  • Proprietary segmentation profiling and continual refresh
  • Panel sorting
  • Relationship management
    • Customized, secure panelist web site
    • Individual panelist accounts
    • Event invitations and customer service communications
    • Automated opt-out process
  • Incentive management
    • Flexible award offers and types
    • Award accrual and tracking
    • Panelist-directed award fulfillment (check or ACH)
  • Reporting
Panel Access
  • Automated integration into IQPortal project management system
  • Questionnaire construction
  • Sample selection
  • Data collection oversight
  • Analytics