
![]() Step The IQPortal allows you to employ a wide variety of data collection formats called Insight Tools as the basis for market research that includes everything from online panel surveys to POS tracking and mall intercept events.
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By using IQPortal's automated process, researchers can reduce the time it takes to gather information, manipulate data, and make decisions from weeks to days and sometimes even hours. This speed, combined with lower overall research cost, allows companies to do more research, spend less money, and, most importantly, elevate market agility. |
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| Online Panel Surveys |
| Contact target respondents via e-mail that provides a link for accessing and completing the survey |
| IQualify Events |
| Screen potential panelists via e-mail to find individuals that meet profile criteria for future survey events |
| Web Intercept Studies |
| Target individuals who visit a specific web-site and construct a "pop up" that invites them to participate in on-line panel surveys |
| Direct Link Surveys |
| Distribute a direct link via e-mail, print promotion, or website banner to potential respondents to generate general consumer feedback |
| Online Focus Groups |
| Reach target participants with a real-time, moderated discussion tool to facilitate group discussion in a controlled, online environment |
| Mall Intercept Events |
| Gather face-to-face market information in real-time. ClickIQ partners with 80 malls nationwide to unite personal interviews with online speed and control. |
| Point of Sale Monitors (POS) |
| Collect direct consumer insight from retail shoppers by using printed receipt codes to access and execute online surveys |
| Telephone Interviews |
| Combine outbound telephone interviews with internet speed to quickly gather market data |