Welcome, and thank you for your interest
At ClickIQ we recognize there are choices when it comes to
investing your marketing research dollars and we do our very best
to deliver the greatest value possible every day, on every project.
While we won't claim we will always be the lowest cost solution, we
are always competitive with our pricing and we never compromise on
quality of service or data integrity. In fact, we guarantee our
data integrity on every project we do.
ClickIQ is able to deliver on this promise because of Our
People, Our Platform, and Our Panel.
Our People: It all starts with our
IQCenter®, ClickIQ's award winning research team. Our
focus and attention to detail is second-to-none, but we never lose
sight of the big picture and overall objective of any study. We
take the time upfront to understand our clients' needs helping us
insure we deliver the actionable insights they demand and
Our Platform: The efficiency of our team is
unparalleled due in large part to our IQPortal®,
ClickIQ's internal project management system. Within the IQPortal,
along with our own proprietary technology that enables project
control from start to finish, we have integrated some of the most
powerful research tools in the industry for survey design,
development and analysis.
Our Panel: Over the past ten plus years,
ClickIQ has built one of the most substantial, deeply profiled,
proprietary consumer panels in the market. We developed and
continue to manage our consumer panel with one purpose, to support
the needs of our clients. ClickIQ does not offer, sell or share its
panel with any outside sample provider. While this is rare, we
maintain it gives us better control of our panelists and ultimately
better data for our clients.
Thanks to all of this, ClickIQ is able to deliver actionable
insights to our clients, at a great value and within a timeframe
that can't be beat.
Maximizing the Power of Marketing Research
ClickIQ designed its products and services to maximize your
investment in marketing research while minimizing the waste
associated with traditional forms of data collection and analysis -
the waste of time, of money, of resource overlap. From our
fully-integrated project management system to our award-winning
research team to our online proprietary consumer panel and private
panel administration system, ClickIQ's flexible research solution
provides a smarter and faster way
• Supplement existing research resources
• Facilitate multi-channel studies (online and
• Streamline project workflow and approval
• Reach highly-specific panel groups
• Accumulate information assets and ensure data quality and
• Capture and continually refresh the depth and breadth of
Our solutions work in concert or as individual components
depending on specific research and organizational needs. So whether
you require a partner to work in concert with your organization
developing a formal learning plan, execute a start-to-finish ad-hoc
project including analysis and insights reporting, or simply need
assistance collecting data against a highly targeted consumer group
within our consumer panel, ClickIQ has exactly the
right mix of products and services to ensure the greatest
value for your research dollar.
The ClickIQ Difference
ClickIQ's ability to provide customized marketing research
services to meet each client's business needs is paramount to our
success and more importantly, the success of our clients. Here are
some important facts to consider:
1. Data Integrity is guaranteed. ClickIQ guarantees the data
collected using our e/Visor Consumer Panel will not contain
invalid, false or purposely misleading data or
2. ClickIQ is not a sample provider. The e/Visor Consumer
Panel is used only for our clients' research needs.
3. Pre screening survey participants is essential to minimizing
project time and costs. ClickIQ utilitzes a series of screening
questions (also known as, Profile Boosters) to identify 500 points
of interest. This process allows ClickIQ to identify those
respondents whom our clients need to reach and minimize unnecessary
email invitations to e/Visors who would not qualify to complete the
4. Client Specific Profile Boosters targeting client specific
requirements. In addition to the standard ClickIQ Profile
Boosters, ClickIQ also develops Proprietary Profile Boosters for
our clients in order to screen e/Visors for industry specific
criteria. (i.e. What are your favorite casual dining restaurants?
How often do you visit a casual dining restaurant? With whom do you
usually dine with at your favorite casual dining
5. Never outsourced or off-shored: Every project is assigned
to a dedicated team of marketing research professionals located at
our headquarters in Minneapolis, MN. ClickIQ assures our clients a
cohesive transition from project development to execution and data
collection to analysis and reporting, all under one roof.
6. Our specialty is in custom marketing research. The
IQCenter has the expertise and professionalism to recognize the
nuances of every project, client, and industry. Each project is
carefully reviewed, business needs ascertained, and study objective
agreed upon with the client.
7. The whole truth: ClickIQ believes it is in our client's
best interest and facilitates informed business decisions to
provide results that are unbiased whether or not the results
support the client's assumptions. ClickIQ's clients are ensured to
receive data results that are impartial and honest.
8. Avoid unnecessary mistakes: The IQCenter double proofs
everything from survey drafts, programmed surveys, and survey logic
to ensure accuracy before a survey is launched to the respondents.
In order to minimize respondent bias, ensure consistency/accuracy,
and optimize survey results, the IQCenter also reviews
client-provided survey drafts, making recommendations when
appropriate. All analysis and reports are also double proofed in
order to provide our clients with a document they can confidently
share with interested parties both inside and outside their
Better Data = Better Decisions