The Situation:
A large marketing services firm specializing in consumer products and mass retail merchandising wanted to expand its service offering to deepen relationships with its existing client bases and to achieve greater visibility and differentiation among potential customers. Because the majority of the company's clientele relies heavily on consumer insight to guide and support marketing decisions, this firm decided to augment its core offering by adding market research capabilities. While planning how it could bring this new product to bear, the company knew it had to ensure that the solution supported its operating philosophy of being a nimble, fast-moving organization. And most importantly, the marketing firm needed new revenues generated from the new offering to post an immediate impact to the bottom line and, as such, could not afford wasting either financial or human capital on product development.
The Need:
In order to provide a timely, high-precision research solution for its clients without investing significant monetary and staff resources, the marketing company realized that it needed to procure an existing suite of research products and support services and offer them via resale to current and prospective customers.
The ClickIQ Solution:
ClickIQ paired the IQPortal project management platform and IQCenter research team, providing this marketing services firm a way to sell expert consulting services and state-of-the-art research management and execution techniques - without spending a dime on product development or additional staff overhead. This partnership further allowed the company to gain access to the most deeply profiled consumer panel in the industry - the e/visor panel - arming the firm with the unparalleled ability to match panelist attributes to the exacting definitions of its clients' target consumers.
The Results:
Drawing on its partnership with ClickIQ and the new research products and services now available, this marketing services firm concentrated its internal efforts on achieving account growth and new acquisition. In doing so, the company realized a rapid, 35% increase in revenues while improving profit margins at the same time. More importantly, because many of the company's clients achieved between 10% and 25% growth in sales - as a direct result of the research conducted with ClickIQ tools - the firm secured extended contracts, new long-term relationships, and a position as one of the sharpest and most-respected marketing companies in the marketplace.
|
